I’ve been quietly working on a small side project for the last few weeks, and it’s finally at a point where I can share it properly.
Which-Fuji is a tiny website I built to help people figure out which Fujifilm camera to buy. That’s it. No reviews, no affiliate spam, no walls of text — just a few different paths to a good answer depending on what you actually care about.
Why I built it
Every time a friend or family member asked me “which camera should I get?”, I’d end up sending the same three-paragraph essay over WhatsApp explaining the differences between the X-T series, the X-H series, and so on. I figured if I kept writing the same thing, I might as well put it on a website so I can just send a link.
Beyond being a useful page for other people, it was also a fun excuse to:
- Build a small content site without dragging in a CMS
- Practice writing structured data and sitemaps properly
- See how a fresh
.xyzdomain fares in Google Search Console - Keep the whole thing small enough that I can iterate quickly
What’s on the site
If you head over to which-fuji.xyz, you’ll find a few different entry points:
- A browse page listing the cameras with quick filters
- A short quiz that recommends a model based on what you shoot
- Reviews for each camera — short, honest, no fluff
- A couple of longer-form articles for the curious
It’s deliberately not trying to be a comprehensive review site like DPReview or PetaPixel. Those exist. This is more like a friend’s recommendation, written down.
Tech notes
The site is built on Cloudflare Pages with a static-first architecture. There’s a small llms.txt and llms-full.txt at the root if you’re an AI crawler and want the structured version, plus a normal sitemap.xml and a robots.txt that explains the policy clearly. The robots file is unusually explicit because I wanted to be upfront about which bots are welcome.
What I learned (so far)
A few things surprised me:
- A fresh domain with zero backlinks is invisible to Google. Even with a valid sitemap and a working
robots.txt, Search Console reports “URL is unknown” until something on the wider web points at you. Indexing is gated on discovery. - Cloudflare’s default
robots.txttemplate is genuinely good. It blocks the noisy AI scrapers while keeping the useful ones (and search bots) allowed. - Static sites still win for content. No databases, no servers to babysit, no deploys longer than 30 seconds. The whole thing costs me nothing to run.
I’ll probably write more about the SEO side of things once Google has actually had a chance to crawl it — there are a few experiments I want to run.
Try it out
If you’re shopping for a Fujifilm camera — or just curious about what came out of one too many late-night WhatsApp conversations — take a look at which-fuji.xyz. Feedback is welcome; you can find me on the usual places.